For HVAC, plumbing, pest control, pool, and other owner-run service companies.
Turn Unanswered
Estimates and Past Customers into Booked Jobs.
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We fix email delivery, build estimate follow-up, and reactivate past customers without buying more leads or replacing the software you already use.
Free. Takes two minutes of your time. No call required.
Results within one business day.
This is how jobs get lost.
Emails land in spam.
Estimates go unanswered.
Past customers call someone else.
We handle all three.
The jobs are already in your database.
Who We Help
Does this sound like you?
Some businesses are a strong fit. Others already have these systems covered. We’ll tell you honestly.
We Are a Fit for You If:
You have customers on a list you've never used.
Your slow weeks come and you just wait.
You send estimates but don't hear back.
Past customers forget your name and call your competitors.
You May Not Need Us If:
Your emails get through the digital bouncer.
Your estimates get consistent replies.
Past customers remember you and call you first.
You already have a follow-up system and it's working.
If your unused list or unanswered estimates came to mind while reading this, that's exactly what we fix. Start with our free check.
The Fix
Three systems, working together.
Deliverability, follow-up, and reactivation. Delivery comes first, because nothing else matters if the email never arrives.
Email Deliverability
Every inbox has a "bouncer."
Your important emails may not get in.
When you send an important estimate or message, you expect it to land right in front of your customer. But email providers run silent checks on your email behind the scenes, and if the technical settings are even slightly off, your message gets stopped at the door and dropped into spam.
Your customer thinks you ignored them. You lose the job to a competitor. And neither one of you even know it happened.
Do you know where your emails are landing?
Follow-Up Systems
The email goes out. Then nothing.
People are busy. No response doesn't always mean "No." Most estimates don't get a reply unless someone follows up - multiple times. The right reminders at the right time help customers think of
you first.
We handle that for you. Each email does more than remind, it answers questions, eases concerns, and shows you're reliable. Every quote gets a professional reminder that's never pushy.
The jobs you lose are those you never knew you were close to winning.
Reactivation Campaigns
"Who did we use last time?"
Your past customers already trust you. They were happy with your work. But time passes and names fade. When they need a job done again, they dig through old emails, come up empty, and open Google to start over.
You paid to acquire that customer, they were happy with your work, and you still lost their repeat business because they couldn't remember your name. That job is sitting in your list right now. We put you back in front of them before they go looking.
Your next job is likely a past customer.
The Process
3 simple steps to more jobs on your books.
We handle the entire setup from audit to execution, requiring less than 30 minutes of your time.
The Free Check
Provide your website address in the contact form. We look up the public records every inbox checks before it lets your message through, and we tell you plainly what passes and what fails. Nothing for you to send, nothing to install. Results within one business day.
The List Repair
We fix what is sending your messages to spam, and clear out the addresses that no longer work, because bad email addresses are one of the fastest ways to get flagged.
The Outreach
We build your automated follow-up sequences and launch your past-customer reactivation campaigns, each one built to land in the inbox and get opened.
Then the work you were quietly losing starts landing on your books.
Our check never comes back with nothing. Either your records are failing, or you have a list of people who already paid you that nobody has contacted in years. It's usually both.
Proof
One case study.
Two campaigns.
Six jobs booked.
A contractor's list. Two campaigns. Sent to 210 past customers from lists over 2 years old.
The lists had not been contacted in over 2 years.
$16,014
In New Revenue
6
Jobs Booked
210
Past Customers
$0
Spent on New Leads
This is one campaign, not the whole track record. While the name Relance Co. is new, the work behind it isn't: seven years building email deliverability, follow-up, and reactivation systems, and over twenty years in marketing before that. Most clients hire us more than once.
No new leads. No more ad spend. Just consistent follow-up.
Most business owners don’t do it. Will you?
*$16,014 from a $1,900 setup.
*Your list size, job pricing, and how long it's been since your last contact will all change these numbers.
Free. Takes two minutes of your time. No call required. Results within one business day.
Testimonials
Real results.
In their own words.
Our emails were junk mail before they ever left our hands. Cyndie ran spam checks and we failed every single one. She got in there and fixed whatever was broken.
After that we emailed some of our past customers, and most of them got opened, and the work just started coming back. Those lists had been sitting dead for over three years. I didn't think there was anything left in them. Now we're setting up a campaign every month.
Steve Pool, American Tile Descaling
Thousand Oaks, CA
We had no system for staying in touch with past customers. Cyndie built one, and now the people who already bought from us actually hear from us again. It runs on its own and it brought back business we would have lost. Worth every dollar.
Josh Ulrich, Thunderheart RV
Pierce, ID
Why Us
What makes us different.
A few things set us apart.
You see the proof before you pay.
We send from your email address, not some bulk sender.
We fix the part no software can.
Made for business owners, not marketing departments.
Pricing
What we do.
We help you follow up on the estimates that never got an answer, and win back the customers who were happy with your work but can't remember who to call.
All through email. All done for you. You just answer when they reach back out.
Start with a free check
Before you pay anything, we run a check on your email. It shows us where your messages are landing and whether your past customers are still hearing from you at all.
It's free and it's fast. You'll see exactly where your email is landing, and between that and two quick questions we'll both know whether there's real money sitting in your list, before anyone books a call.
Free. Takes two minutes of your time. No call required. Results within one business day.
The Core Fix
$1,200
One time set up
Everything done for you:
-
Your emails set up to reach the inbox
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Your past-customer list cleaned, verified, and sorted
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One reactivation campaign to bring past customers back
The Core Fix is a one-time setup.
No monthly required.
* Prices vary for lists over 1,000 customers.
Everything included
The Full Fix
$1,900
One time set up
Everything, done for you:
-
Your emails set up to reach the inbox
-
Your past-customer list cleaned, verified, and sorted
-
One reactivation campaign to bring past customers back
-
Your open estimates chased down so none are forgotten
The Full Fix requires a monthly retainer.
The estimate follow-up system runs on automations that must be monitored.
The retainer is billed separately and starts after setup.
* Prices vary for lists over 1,000 customers.
Our Guarantee: When we finish your setup, your sending records will be configured correctly for the email system you're using. If they aren't, we keep working until they are, at no additional charge.
NOTE: This covers the setup we build. It does NOT cover changes made afterward, such as adding a new sending tool, switching email providers, or sending through a separate platform, since those create their own records outside the system we set up.
Retainer
Want us to keep your system running?
Required with The Full Fix. Optional after The Core Fix.
$750/mo. for up to 1,000 customers
$950/mo. 1,001 to 2,500 customers
*Contact us for pricing on larger lists
Once everything's working, the hard part's behind you. Some owners keep us on so the follow-up doesn't get forgotten when they get busy. We handle it all for you, so you don't have to think about it.
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Seasonal or quarterly reactivation campaigns, run for you
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Your estimate follow-up system running smoothly
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Inbox placement monitored, so emails reach customers, not spam folders
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Customer lists verified and current
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Monthly results report
We only bring it up if it's a fit, and there's no pressure to continue.
**We only take on a handful of clients at a time, so the work stays hands-on.
Our retainer is optional for The Core Fix.
FAQ
Got questions? We've got answers.
What business owners usually ask before they hire us.
About Us
Who you work with
Why I do what I do.
I'm Cyndie Heap. For the last seven years I've worked on the part of marketing most owners never see: whether your emails actually reach the inbox, whether your follow-ups go out, and whether your past customers ever hear from you again.
What I'm proudest of is that clients keep hiring me back. Toastmasters International has brought me back through five different District Directors.
A process I built for College Funding Experts grew their buyer list by 1,300%. Before consulting I invented a product and took it from a sketch to QVC and The Today Show, which is where I learned the owner's side of this: the late nights, the weight of every decision, and how much one new customer can change a week.
There is a reason for the name. "Relance" is French for follow-up, the second reach, the nudge that brings a quiet list back to life. That is the work behind Relance Co., and I bring it to independent service businesses like yours, without the agency price tag.
Contact Us
Get in touch.
Fill this out and we'll run your check. You'll have the results back within one business day.
Just have a question?
Email or call. No form required.
Cyndie@RelanceCo.com
(770) 765-7339
We typically reply within one business day.